The Rof sums up for the Region

21 November 2012

This morning the artistic and economic balance sheet of the 2012 Rossini Opera Festival was presented at the offices of the Marche region. Those present were the Councillor responsible for cultural matters, Pietro Marcolini; the Mayor of Pesaro, Luca Ceriscioli; Professor Francesca Maria Cesaroni of the University of Urbino; and, for the Rossini Opera Festival, the Sovrintendente Gianfranco Mariotti, the Artistic Director Alberto Zedda and the General Administrator Flavio Cavalli.  Also present were Paola Mazzotti, director of the assessorato regionale; Carlo Pesaresi, President of the Consorzio Marche Spettacolo; Davide Rossi, Councillor responsible for cultural matters to the Province of Pesaro Urbino; Catia Amati, secretary of the Fondazione Rossini; Maurizio Gennari, President of the Conservatorio Rossini, Pesaro; Maria Rosaria Valazzi, recently appointed administrative adviser to the Pesaro festival.
“The ROF” – said Councillor Pietro Marcolini – “is a jewel in the culture of the Marche, marked by its exceptionally high quality.  The constant growth of audiences, in particular visitors from abroad, and the presence of prestigious media representatives, such as, this year, the New York Times and the Yomiuri Shimbun, the Japanese daily newspaper enjoying the largest sale in the world, only goes  to confirm this.” “This” – Marcolini continued – “is the second year that the organizers, instead of calling a presentation meeting, have proposed an annual rendering of account; a welcome proposal, considering the excellent results obtained both in organization and in economics; an indispensable condition, together with the registering of expenses, to obtaining support from the Region.  A support that we can confirm and with which the Region is highly satisfied.”
“We consider that our presence here to present the balance sheet of our activities to the Region is one of our precise duties”, said Sovrintendente Mariotti.  “It is a practice that we began last year, convinced that it was right to offer a public balance sheet of last August’s edition of the Festival.  We are satisfied with the artistic results and with audience numbers, these last contrasting favourably with today’s general tendency.  Media coverage has been the widest ever, and box-office figures excellent: on only two former occasions, but when there were two extra shows on the programme, did we manage to exceed an intake of one million Euros.”
The press conference was also the occasion when the summary of  income generated by the Festival was presented, drawn up from the 2011 edition  and from the Social Balance of 2011, by Professor Giorgio Calcagnini and Professor Francesca Cesaroni of the Department of Economics of the University of Urbino.
Study of the income generated has shown how each single Euro invested by the institutions produces a value equivalent to seven in terms of economic growth over the territory, while the Social Balance illustrates the economical dimension of the Festival together with its impact in terms of production of non-material wealth (research into musicology and into visual language, artistic and technical education, teaching, the promotion of the territory and the value of communications), which are no less important than economical wealth.
Closing the press conference, the Sovrintendente announced that the programme for the 2013 Festival will include, besides the productions that have already been announced (Guillaume Tell and L’Italiana in Algeri), a revival of L’occasione fa il ladro in the historic production by Jean-Pierre Ponnelle.