The Rof continues to grow. This is witnessed not only by a satisfactory balance of 4 million 800 thousand euro or by the 3,5% increase in spectators with respect to 2014, but also by “the world-wide diffusion of its image and of its staged productions”, as the sovrintendente Gianfranco Mariotti declared today at a press conference at the Region offices in presenting the balance of the XXXVI edition, the social balance and anticipations of the 2016 season: “in order to give public opinion a transparent account of the work and of the sources utilized”. The General Director, Flavio Cavalli, quoted some outstanding figures: the box-office registered an increase both in audience numbers and in cash intake with 15.799 ticket-holders (+ 3,5%) and an intake of 992,425 euro (+4,9%). Once more ticket-holders (the majority of them women, 58,55%, compared with 41.45% men) came mostly from abroad: this year the percentage of foreigners amounted to 64,5%. Not including Italy, 34 countries were represented: among the first ten are France, Germany, the United Kingdom, Japan, Austria, Switzerland, Belgium, the United States, Spain and Russia. A very interesting new entry is represented by China (12th place) and Hong Kong (13th). The international audience was further enlarged by the success of the live transmission in streaming of Il viaggio a Reims and the Stabat Mater, with over 9.000 contacts all over the world. In other words, as research by the Faculty of Economics of the University of Urbino has established, 1 euro invested in the Festival sets off a multiplication by seven in the economy of the territory.
“We have always followed the same line” – Mariotti added – “ almost an inconvenient one: to restore all Rossini’s works including even the so-called minor ones, offering our public not only the most famous operas or the great stars of the operatic firmament , but fresh young singers coming from our Accademia, and our ROF audiences know this, trust our choices and, rather, expect this and have become accustomed to being “provoked” and to accept innovation. They follow us and they still reward us with their comments and their presence. And this year, despite the dramatic crisis that has struck culture and the theatre, for us the comparison has risen beyond our expectations, with outstanding audience numbers. But we have to thank everyone, from the institutions to the sponsors, who believe in us and allow us to organize the Festival in complete freedom and without conditions. Pesaro is finally known throughout the world without further specification, it is simply Pesaro without any need to add “Rossini’s city”, these days it is taken for granted.”
Moreno Pieroni, assessore alla Cultura, affirmed that “the Festival has become, thanks to its professional and creative capacities, and to the realization of talent that it well knows how to express, a reality in the world where Music is concerned. For this Region it represents an undisputed excellence, or rather the excellence of excellences in the Marche. This event is surrounded by a series of opportunities, not only those of a high cultural level, but also opportunities for educated tourism and for jobs. For this reason the Marche region must continue to be close to and to carefully observe this reality, to continue to guarantee resources to this event, which improves the image of the Marche in Italy and abroad.”
Daniele Vimini, Deputy Mayor of Pesaro and assessore alla bellezza, stressed that “thanks to these figures we can also understand the reasons behind the Festival’s success and longevity. Rossini is the visiting card for the town, for the region and for all the country. The town is working on the exploitation of the figure of Rossini, thanks also to the support of President Napolitano, who will be on the committee for the Rossini celebrations of 2016-2018. We are working in a system that will involve everyone from the artistic director of the Rof to the hotel-keeper who houses the spectators. The Rof, together with the other cultural and artistic realities of Pesaro, remains a fundamental component for Pesaro’s nomination as Pesaro Città della Musica UNESCO and in 2017 the Festival will return to the Palafestival in Viale dei Partigiani, finally restored.”
Many of the journalists also come from abroad. Not including Italy, newspapers from 30 nations and five continents have printed articles on the Rof. Rai Radio3 has broadcast the Festival operatic performances live through Euroradio, relayed by radio in 12 countries in Europe, America and Asia. Furthermore, the three operas were broadcast live on line and, for a week, were available in streaming on demand on the Rai Radio3 website. Last month the BBC Third Programme broadcast La gazzetta and La gazza ladra; the latter was also broadcast over 80 American public radio stations by the World of Opera network.
Television has made its presence felt: besides the Rai TV news, the Festival was featured by RaiNews24, Tg5 and SkyTg24. For the first time an African company, the public television service TeleMusik Senegal, reported the Rossini Opera Festival.
The XXXVII Rossini Opera Festival (8-20 August 2016) will offer two new productions: La donna del lago (conductor: Michele Mariotti, director: Damiano Michieletto) and Il Turco in Italia (conductor: Speranza Scappucci, director: Davide Livermore), as well as a revival of Ciro in Babilonia, staged by Livermore with great success in 2012 and, this time, to be conducted by Jader Bignamini. The programme also includes Il viaggio a Reims performed by the young artists of the Accademia Rossiniana, Bel Canto concerts and the concluding concert, Flórez 20, celebrating twenty years of collaboration between Juan Diego Flórez and the Rossini Opera Festival.