Media coverage and an international audience for the XXXIII Rof

23 August 2012
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The XXXIII edition of the Rossini Opera Festival has won an enormous success both in terms of audience numbers (the theatres were completely sold out for all fifteen operatic performances) and of media coverage. The box office registered over 16.000 visitors, for a total cash intake of over a million Euro.  The percentage of foreign visitors reached 67%, confirming the Festival’s capacity to attract an ever wider international audience, which now embraces all five continents:  the first three countries represented are still France, Germany and Japan, while the Russian element is rapidly increasing: 50 % more than in 2011.

All of this stresses the firm bond between the Rossini Festival and its audiences, continually growing in number despite the strong international economic crisis, and with the town, which, according to a report recently produced by the University of Urbino, benefits  an economic income calculated to be about eleven million Euro each year.

Over 150 journalists from all over the world, including representatives from (excluding the Italians) Argentina, Austria, Belgium, South Korea, France, Germany, Japan, Greece, England, Israel, Luxembourg, Mexico, Holland, the Czech Republic, Russia, Serbia, Slovakia, Spain, the United States, South Africa, Sweden, Switzerland, the Ukraine, Hungary.  These included the critics from the New York Times and the Japanese Yomiuri Simbun, the daily with the widest circulation in the world (14 million copies).

Television coverage was unprecedented: the first night of Ciro in Babilonia was televised live by RAI 5 and, through the international channel Unitel Classica HD, by 27 stations in three continents. Where the second opera on the programme is concerned, Matilde di Shabran, the RAI 3 television series Prima della prima will dedicate an entire episode to this production, devised by Mario Martone.

A troupe from the National Geographic China has visited Pesaro as part of a project of the Regional Government of the Marche. The documentary will be introduced by the singer and actor Nicky Wu, a true superstar in his own country, who was in Pesaro on the afternoon of the 10th August, the day on which the Chinese troupe were able to capture scenes of the inaugural evening of the Festival. Furthermore, the Chinese thematic satellite channel  (www.ngtraveler.cn) will shoot a special programme within a specialized magazine.

Finally ORF, the Austrian public TV (guests of Aspin 2000), will make a documentary on Gioachino Rossini and his native region in which ample space will be dedicated to the Rossini Festival, with interviews of the cast of Il signor Bruschino, views of backstage and excerpts from the dress rehearsal of the show.

This year, again, the RAI Radio3 broadcast live on Euroradio to 15 countries the complete Festival programme of operas within the Radio Tre Suite. The three operas were also heard live all over the world on the Rai Radio 3 website.

Together with the great names of international music criticism, representatives of some of the most important theatres and festivals were present in Pesaro: from the Metropolitan Opera, New York, the Royal Opera House, London, the Deutsche Oper, Berlin, the Bayerischer Staatsoper of Munich, the Nederlandse Opera, Amsterdam, the Teatro de la Maestranza, Seville, the Vlaamse Opera of Antwerp, the Opéra nationale du Rhin, the Teatro alla Scala, the Teatro Comunale, Bologna.

The Rossini Opera Festival of 2013 will offer two new productions: Guillaume Tell and L’Italiana in Algeri, as well as a concert performance of La donna del lago. 

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